ABOUT YOUR COACH

Meet Your
Coach


I'm Craig Murphy.

Like many athletes, I don't have unlimited time to train . I balance endurance sport with a full-time career, family life, and all the challenges that come with modern life.

I've completed Ironman events, ultra-marathons, and the Marathon des Sables, regarded as one of the toughest foot races on Earth.

What I've learned isn't that success comes from doing more, but success comes from doing the right things consistently.

That's the foundation of Altair Endurance Coaching.

A man smiling and holding a gold medal after a race, wearing sunglasses, a yellow running vest, and a race bib with the number 893 and the name Craig. Behind him are other runners, an archway with the MDS logo, and an outdoor event setup.

MY STORY

It's Never Been About Talent.
It's Been About Direction.

I wasn't always an endurance athlete. My journey has taken me through a range of challenging and rewarding experiences that have shaped who I am today.

Royal Navy

Discipline, resilience, and leadership under pressure.

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UK Fire Service

Teamwork, commitment, and performing when it matters most.

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International Education Leadership

Leading teams and supporting people to achieve more.

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Endurance Sport

Ironman events, ultra-marathons, and the Marathon des Sables - some of the toughest races on earth.

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Success is rarely about talent.

It's about direction, discipline,

and showing up when it matters.

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Coaching Philosophy

Coaching That Fits Your Life.

I believe coaching should:
Fit around your life.
Be evidence-based.
Be sustainable.
Build confidence.
Create long-term success.
Most importantly, it should help you enjoy the journey.

COACHING PHILOSOPHY

Coaching That
Works in Real Life.

I believe coaching should not only
improve performance, it should enhance your life.

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    Fit around your life.

    Your training should work with your commitments, not against them.

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    Be evidence-based.

    Proven training methods and data-informed decision making.

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    Be sustainable.

    Long-term consistency always beats short-term intensity.

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    Build confidence.

    Stronger mind, stronger body, stronger you.

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    Create long-term success.

    Achieve your goals and enjoy the journey along the way.

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We build more than
fitness. We build
extraordinary lives.

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Ready to start your journey?

Book a free consultation and let's create a plan that fits your life and your goals.